Privacy Policy

Last updated: 6 August 2026

1. About this privacy policy

Luxuria Chauffeurs Ltd, trading as VM Chauffeurs, respects your privacy and is committed to protecting your personal information.

This privacy policy explains how we collect, use, store and share personal information when you:

visit theexecutivecarservice.com;
request a quotation;
make or manage a booking;
travel as a passenger;
communicate with us by telephone, email, messaging service or website form;
open or manage a corporate account;
make a payment;
provide services to us; or
otherwise interact with VM Chauffeurs.

This policy applies both to the person making a booking and to any passenger whose information is supplied to us by another person, such as an employer, personal assistant, travel agent, hotel, concierge, event organiser, family member or other representative.

2. Who we are

Luxuria Chauffeurs Ltd is the controller responsible for the personal information described in this policy.

Legal name: Luxuria Chauffeurs Ltd
Trading name: VM Chauffeurs
Company number: 15455885
Registered office: 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ
Website: theexecutivecarservice.com
Email: [email protected]
Telephone: 020 7846 0176

References in this policy to “VM Chauffeurs”, “we”, “us” or “our” mean Luxuria Chauffeurs Ltd.

3. Personal information we collect

The personal information we collect depends on how you use our website and services.

Identity and contact information

This may include:

your name;
title;
postal or billing address;
email address;
telephone number;
company name;
job title; and
the name and contact details of a passenger, booker or authorised representative.

Booking and journey information

This may include:

pickup and destination addresses;
booking dates and times;
flight, train or event information;
passenger numbers;
luggage requirements;
vehicle preferences;
chauffeur instructions;
waiting-time information;
journey changes;
passenger contact details;
booking history; and
information needed to coordinate airport, hotel, corporate, event or long-distance travel.

Payment and financial information

This may include:

billing details;
payment status;
transaction references;
invoice information;
account details;
records of refunds or additional charges; and
information received from our payment service providers.

Payment-card information may be processed by an authorised payment service provider. We do not use payment information for purposes unrelated to managing payments, refunds, accounts or suspected fraud.

Corporate account information

Where a company or organisation opens an account with us, we may collect:

company contact details;
authorised booker information;
billing contacts;
purchase order references;
account preferences;
passenger and journey information;
account correspondence; and
payment and credit-control records.

Communications

We may retain information contained in:

emails;
telephone enquiries;
messages;
website forms;
booking instructions;
complaints;
feedback;
reviews; and
other communications with us.

Telephone calls may occasionally be monitored or recorded where this is necessary for training, security, dispute resolution or accurate booking administration. Where calls are routinely recorded, callers will be informed.

Website and technical information

When you use our website, we may collect:

your internet protocol address;
browser type and version;
device type;
operating system;
referring website;
pages visited;
approximate location derived from your IP address;
dates and times of visits;
website interactions; and
cookie or consent preferences.

Further information about cookies and similar technologies is provided in our Cookie Policy.

Passenger requirements

You may voluntarily provide information about mobility, accessibility, medical or other passenger requirements where this is necessary to arrange suitable assistance or transportation.

Please provide only the information that is genuinely necessary for us to meet the passenger’s requirements.

4. How we collect personal information

We may collect personal information:

directly from you;
through our website, booking forms and contact forms;
during telephone, email or messaging conversations;
when you request a quotation or make a booking;
when you create or use a corporate account;
when payment is made;
from the person or organisation arranging travel on your behalf;
from hotels, concierges, travel agents, event organisers and corporate travel departments;
from chauffeurs and transport providers carrying out a booking;
from payment, booking and technology providers;
through website cookies and analytics tools, subject to your cookie choices; and
from public or regulatory sources where necessary to verify information or comply with the law.

Where you provide personal information about another person, you should ensure that you are authorised to do so and that the person has access to this privacy policy.

5. How and why we use personal information

We use personal information only where we have a lawful reason to do so.

Responding to enquiries and providing quotations

We use contact, journey and booking information to respond to enquiries, calculate prices and prepare quotations.

Our lawful basis is taking steps at your request before entering into a contract and our legitimate interest in responding to genuine business enquiries.

Accepting and managing bookings

We use personal information to:

confirm availability;
accept and administer bookings;
arrange vehicles and chauffeurs;
provide pickup instructions;
monitor flight or travel information;
communicate journey changes;
manage waiting time;
coordinate passengers; and
provide the transportation service.

Our lawful basis is performing our contract with the person or organisation making the booking. Where the passenger is not the contracting customer, we may also rely on our legitimate interest in safely and efficiently providing the requested service.

Processing payments and maintaining financial records

We use payment and transaction information to:

take and confirm payments;
issue invoices and receipts;
administer corporate accounts;
process refunds;
recover unpaid amounts;
prevent fraud; and
maintain accounting and tax records.

Our lawful bases are performing our contract, complying with legal obligations and our legitimate interest in managing our business and preventing fraud.

Communicating with customers and passengers

We may use contact details to send:

booking confirmations;
chauffeur or vehicle details;
pickup instructions;
payment information;
journey updates;
service messages;
responses to questions; and
information about changes affecting a booking.

These are service communications rather than marketing messages.

Our lawful bases are performing our contract and our legitimate interest in operating an effective chauffeur and transport service.

Using chauffeurs and subcontracted transport providers

We may provide relevant passenger and journey information to our chauffeurs or to carefully selected subcontracted chauffeurs, private hire operators, coach operators or other transport providers.

This is done only where necessary to fulfil the booking and provide the requested transportation.

Our lawful bases are performing our contract and our legitimate interest in providing reliable transport using appropriately licensed and insured providers.

Safety, security and fraud prevention

We may use personal information to:

protect passengers, chauffeurs, vehicles and staff;
investigate suspected fraud;
verify unusual booking or payment activity;
manage incidents;
protect our website and systems;
prevent misuse of our services; and
establish, exercise or defend legal claims.

Our lawful bases are our legitimate interests, compliance with legal obligations and, where applicable, the establishment or defence of legal claims.

Complaints, claims and customer service

We use personal information to investigate and respond to:

complaints;
service issues;
accidents;
lost property reports;
payment disputes;
insurance claims; and
legal or regulatory matters.

Our lawful bases are performing our contract, complying with legal obligations and our legitimate interest in resolving disputes and protecting our legal rights.

Meeting legal and regulatory requirements

We may process personal information where necessary to comply with:

private hire and transport regulations;
licensing requirements;
tax and accounting requirements;
court orders;
lawful requests from regulators or law-enforcement bodies;
insurance obligations; and
other applicable legal duties.

Our lawful basis is compliance with a legal obligation.

Improving our website and services

We may use website and service information to:

understand how our website is used;
identify technical problems;
improve website navigation;
measure the effectiveness of our services;
analyse booking trends; and
improve customer experience.

Where analytics or similar technologies require consent, they will be used only in accordance with your cookie choices.

Our lawful bases may be your consent and our legitimate interest in improving our website and services.

Marketing

Where permitted, we may contact existing or prospective customers about chauffeur services, airport transfers, corporate travel, events, tours or related services that may be relevant.

We may rely on:

your consent;
the electronic-marketing rules that apply to existing customers; or
our legitimate interests where direct marketing is permitted by law.

You can unsubscribe from marketing at any time by using the unsubscribe option in a message or by contacting us.

Opting out of marketing will not prevent us from sending booking confirmations, payment information or other essential service communications.

6. Special category information

Information concerning health, mobility or accessibility may be treated as special category personal information.

We will process this information only where:

it has been voluntarily provided for a clear purpose;
it is necessary to provide suitable assistance or transportation;
we have explicit consent;
it is necessary to protect someone’s vital interests; or
another lawful condition permits its use.

We do not intentionally request more health or accessibility information than is necessary to provide the requested service.

7. Information about children

Our services may be used by families and passengers under the age of 18, but our website and booking services are not directed at children acting independently.

Information about a child should normally be provided by a parent, guardian or responsible adult. We may use the child’s age and relevant travel information to arrange child seats, passenger assistance or suitable transportation.

8. Who we share personal information with

We may share personal information with:

our employees and authorised personnel;
chauffeurs carrying out bookings;
subcontracted chauffeurs and licensed private hire operators;
coach, minibus and other transport providers;
payment processors and merchant service providers;
booking, dispatch and customer-management system providers;
website hosting, cloud storage, IT support and cybersecurity providers;
email, telephone and communications providers;
analytics and cookie-management providers;
accountants, auditors, insurers, banks and professional advisers;
hotels, concierges, travel agents, event organisers or corporate bookers involved in arranging the journey;
licensing authorities and transport regulators;
HM Revenue & Customs;
police, courts, regulators or other public authorities where legally required; and
a purchaser, investor or adviser involved in a genuine sale, merger or restructuring of our business.

We require service providers to use personal information only for the agreed purpose and to protect it appropriately.

We do not sell personal information.

9. International transfers

Some technology, payment, communications or cloud-service providers may process information outside the United Kingdom.

Where personal information is transferred internationally, we will use an appropriate legal safeguard. This may include:

transferring information to a country recognised as providing an adequate level of protection;
using approved contractual data-protection terms;
using the UK International Data Transfer Agreement or an approved UK addendum; or
relying on another lawful transfer mechanism.

Further information about relevant safeguards may be requested using the contact details in this policy.

10. How long we retain personal information

We keep personal information only for as long as it is reasonably required for the purpose for which it was collected and to meet our legal, accounting, insurance and regulatory obligations.

Our normal retention periods are:

Enquiries that do not become bookings: generally up to 12 months after the last communication.
Booking and journey records: generally up to six years after completion of the service.
Contracts, invoices, payment and accounting records: generally six years after the end of the relevant accounting period, or longer where required by law.
Corporate account records: for the duration of the account and generally up to six years afterwards.
Complaints, incidents, insurance matters and legal claims: generally up to six years after resolution, or longer where proceedings or regulatory requirements make this necessary.
Marketing records: until you withdraw consent or object, together with a limited suppression record to ensure that we respect your preference.
Website security and technical logs: for a period appropriate to security, troubleshooting and fraud-prevention requirements.
Cookie and analytics information: in accordance with the lifespan stated in our Cookie Policy and your consent choices.

We may retain information for longer where there is an outstanding complaint, legal claim, regulatory investigation, unpaid account or other legitimate reason.

When information is no longer required, we will delete it, anonymise it or securely dispose of it.

11. Cookies and similar technologies

Our website uses cookies and similar technologies.

Strictly necessary technologies may be used where they are required for website operation, security, form functionality or to remember your privacy choices.

Analytics, advertising or other non-essential technologies will be controlled in accordance with applicable consent requirements.

You can accept, reject or manage non-essential cookies through the website’s cookie controls. Further information, including details of the technologies used and their purposes, is available in our Cookie Policy.

12. Data security

We use appropriate technical and organisational measures designed to protect personal information against:

unauthorised access;
accidental loss;
misuse;
alteration;
disclosure; and
destruction.

Access to personal information is limited to people and service providers who require it for an authorised business purpose.

Although we take reasonable precautions, no internet transmission, email system or electronic storage method can be guaranteed to be completely secure.

13. Your information rights

Depending on the circumstances, you may have the right to:

request access to the personal information we hold about you;
request correction of inaccurate or incomplete information;
request deletion of your information;
request restriction of its use;
object to processing based on legitimate interests;
object to direct marketing;
request the transfer of information you provided to us in a portable format;
withdraw consent where we rely on consent; and
complain about how your information has been used.

These rights are not absolute and may be subject to legal exceptions.

We may need to verify your identity before responding to a request. We will not normally charge a fee, although a reasonable fee may be charged where a request is clearly unfounded, repetitive or excessive.

We do not currently use personal information to make solely automated decisions that produce legal or similarly significant effects.

To exercise your rights, contact:

Email: [email protected]
Post: Luxuria Chauffeurs Ltd, 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ

14. Complaints

Please contact us first if you have concerns about how we use your personal information so that we have an opportunity to investigate and respond.

You also have the right to complain to the Information Commissioner’s Office:

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Telephone: 0303 123 1113

15. Third-party websites

Our website may contain links to websites operated by third parties.

We are not responsible for the privacy practices, security or content of third-party websites. You should read the privacy information provided by the relevant website before submitting personal information.

16. Changes to this privacy policy

We may update this privacy policy to reflect changes to our services, systems, legal obligations or business practices.

The current version will be published on this page and the “last updated” date will be amended when material changes are made.

17. Contact us

Questions about this privacy policy or the way we use personal information should be sent to:

Luxuria Chauffeurs Ltd trading as VM Chauffeurs
71–75 Shelton Street
Covent Garden
London
WC2H 9JQ

Email: [email protected]
Telephone: 020 7846 0176