Cookie Policy

Last updated: 6 August 2026

1. About this Cookie Policy

This Cookie Policy explains how Luxuria Chauffeurs Ltd, trading as VM Chauffeurs, uses cookies and similar technologies on the VM Chauffeurs website.

It explains:

what cookies and similar technologies are;
the purposes for which we use them;
which technologies require your consent;
how you can accept, reject or manage them; and
how you can change your preferences later.

This Cookie Policy should be read together with our Privacy Policy, which explains how we collect and use personal information more generally.

2. Who we are

The website is operated by:

Legal name: Luxuria Chauffeurs Ltd
Trading name: VM Chauffeurs
Company number: 15455885
Registered office: 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ
Email: [email protected]
Telephone: 020 7846 0176

References in this policy to “VM Chauffeurs”, “we”, “us” or “our” mean Luxuria Chauffeurs Ltd.

3. What are cookies?

Cookies are small text files that websites store on a computer, telephone, tablet or other device.

Cookies can be used to:

make a website operate correctly;
protect a website from fraud or malicious activity;
remember choices and preferences;
maintain a website session;
understand how visitors use a website;
measure website performance;
enable embedded services;
measure advertising or marketing activity; and
personalise content or advertising.

Some cookies are removed when the browser is closed. These are known as session cookies.

Other cookies remain on the device for a defined period or until they are deleted. These are known as persistent cookies.

4. Similar technologies

The rules described in this policy may also apply to technologies other than conventional cookies, including:

pixels;
tags;
scripts;
local storage;
session storage;
software development tools;
device identifiers; and
other technologies that store information on, or access information from, a device.

For simplicity, this policy normally refers to all of these technologies as “cookies”.

5. The laws that apply

Our use of cookies and similar technologies is governed principally by:

the Privacy and Electronic Communications Regulations 2003, commonly known as PECR;
the UK General Data Protection Regulation; and
the Data Protection Act 2018.

Some technologies may be used without consent where they are necessary to provide a service requested by the user or where another specific legal exception applies.

Where no exception applies, we will obtain consent before using the technology.

6. How we use cookies

We may use cookies for the following purposes.

Strictly necessary cookies

These cookies are required for the website to operate securely and correctly.

They may be used to:

provide basic website functions;
protect the website against malicious traffic;
manage network traffic and security;
remember cookie and privacy choices;
maintain forms or booking sessions;
prevent duplicate submissions;
support payment or booking functions; and
diagnose essential technical problems.

Strictly necessary cookies cannot normally be disabled using our cookie controls because the website may not work correctly without them.

They are not used for advertising or unrelated tracking.

Analytics cookies

Analytics cookies help us understand how visitors use the website.

They may measure:

the number of visits;
pages viewed;
how visitors reached the website;
approximate geographic area;
device and browser type;
time spent on pages;
navigation paths;
page-loading performance;
errors;
bounce rates; and
general interaction with website content.

We use this information to improve the website, identify technical problems and understand which information or services visitors find useful.

Unless we have specifically configured an analytics service to satisfy an applicable legal exception, analytics cookies will not be activated until you consent to them.

Functional cookies

Functional cookies enable optional or enhanced website features.

They may be used to:

remember preferences;
retain form selections;
support enhanced booking features;
display maps;
display externally hosted media;
provide live-chat or communication tools; or
enable another optional service requested by the visitor.

Some functional technologies may be provided by third parties.

Where the technology is not strictly necessary and no other legal exception applies, it will be disabled until you provide consent.

Marketing and advertising cookies

Marketing cookies may be used to:

measure the effectiveness of advertising;
record whether a visitor completed an enquiry or booking after viewing an advertisement;
limit how often an advertisement is displayed;
build advertising audiences;
personalise advertising;
connect website activity with advertising platforms; or
measure advertising conversions.

These technologies may track activity across different websites or services.

Marketing and advertising cookies will not be activated unless you consent to them.

7. First-party and third-party cookies

First-party cookies are set by our website.

Third-party cookies or similar technologies are operated by another organisation whose services have been incorporated into the website.

Third-party providers may include organisations providing:

analytics;
advertising;
maps;
video or media;
website security;
payment processing;
booking functionality;
communication tools; or
consent-management services.

Where a third party uses information for its own purposes, its handling of that information will also be governed by its own privacy and cookie information.

We will identify relevant third parties in our Cookie Settings panel or current cookie inventory.

8. Current cookie inventory

The cookies and similar technologies currently detected on our website are listed in the Cookie Settings or Manage Cookie Preferences panel.

The inventory should show, where applicable:

the cookie or technology name;
its provider;
its purpose;
its category;
whether it is a first-party or third-party technology; and
how long it remains active.

The live Cookie Settings panel forms part of this Cookie Policy because website technologies may change when services, plugins or security systems are updated.

We regularly review the inventory and remove technologies that are no longer needed.

9. Consent and control

When you first visit the website, you will be provided with cookie controls allowing you to:

accept all optional cookies;
reject all optional cookies; or
choose which optional categories to permit.

Strictly necessary cookies may remain active because they are required to operate the website or provide a service you have requested.

We do not treat silence, inactivity, scrolling or continued use of the website as consent to optional cookies.

Optional cookies will not be activated before you have made the relevant choice, unless an applicable legal exception permits their use.

You can use the website without accepting analytics, functional or marketing cookies, although some optional features may be unavailable.

10. Changing or withdrawing your consent

You can change or withdraw your cookie choices at any time by selecting the Cookie Settings or Manage Cookie Preferences link displayed on the website.

Withdrawing consent will prevent the relevant optional technologies from being used in the future.

Where technically possible, the consent-management system will also remove cookies previously placed through that consent.

You may also delete existing cookies through your browser or device settings.

Withdrawing consent does not affect the lawfulness of processing that took place before consent was withdrawn.

11. Cookies used under a legal exception

Some cookies or similar technologies may be used without consent where an exception under PECR applies.

This may include technologies used solely for:

transmitting communications;
delivering a service explicitly requested by the user;
security and fraud prevention;
storing the user’s cookie choices;
limited statistical purposes; or
adapting the website’s appearance or operation to the user’s device or expressed preferences.

Where we rely on an exception that requires us to provide a simple and free means of objecting, that option will be made available through our cookie controls or another clearly accessible mechanism.

We will not use an exempt technology for unrelated advertising, profiling or tracking purposes.

12. Google Analytics and other analytics providers

Where enabled, we may use Google Analytics or another analytics provider to help us understand general website usage and performance.

Analytics information may include:

pages visited;
approximate location;
device and browser information;
referral source;
session duration; and
general website interactions.

Analytics technologies will be categorised and controlled according to how they are configured and used.

Where consent is required, they will remain disabled until consent is provided.

The identity, purpose and current duration of each analytics technology will be shown in the Cookie Settings panel.

13. Embedded content and external services

Some pages may contain services or content supplied by third parties, such as:

maps;
videos;
booking tools;
payment services;
review platforms;
social media features; or
communication tools.

These providers may store or access information on your device when their service is loaded or used.

Where consent is required, the embedded service will be blocked or limited until you provide the appropriate consent.

Links that simply take you to another website are governed by that website’s own privacy and cookie practices once you leave our website.

14. Browser and device controls

Most browsers allow users to view, block or delete cookies.

The method varies between browsers and devices. Please consult the privacy, security or cookie section of your browser or device settings.

Blocking all cookies may affect essential website functions, booking forms, payment services or saved preferences.

Browser controls are separate from the choices made through our Cookie Settings panel. Where possible, you should use both in accordance with your preferences.

15. Cookie duration

Session cookies normally expire when the browser is closed.

Persistent cookies remain for the period shown in the Cookie Settings panel, unless deleted earlier.

We select cookie durations that are proportionate to their purpose and review default expiry periods applied by our providers and website plugins.

Consent or rejection preferences may be remembered for a reasonable period so that visitors are not repeatedly asked to make the same choice.

We may ask you to confirm your preferences again where:

the technologies used by the website materially change;
the purposes for which they are used change;
new third parties are introduced;
the legal basis changes;
your preference record expires; or
consent needs to be refreshed.

16. Personal information

Some cookies and similar technologies may involve the collection or use of personal information, such as:

an IP address;
a device or browser identifier;
website activity;
approximate location;
form or booking session information; or
advertising identifiers.

Further information about how we use personal information, lawful bases, recipients, retention periods, international transfers and individual rights is provided in our Privacy Policy.

17. International processing

Some third-party technology providers may process information outside the United Kingdom.

Where personal information is transferred internationally, we will use an appropriate safeguard or another lawful transfer mechanism as explained in our Privacy Policy.

18. Changes to this Cookie Policy

We may update this Cookie Policy when:

the website changes;
cookies or providers are added or removed;
our purposes change;
the law or regulatory guidance changes; or
our business practices change.

The current version will be published on this page, and the “last updated” date will be amended where material changes are made.

Where a change materially affects a consent previously provided, we will request a new choice where required.

19. Contact us

Questions about our use of cookies and similar technologies should be sent to:

Luxuria Chauffeurs Ltd trading as VM Chauffeurs
71–75 Shelton Street
Covent Garden
London
WC2H 9JQ

Email: [email protected]
Telephone: 020 7846 0176